Aunt Stella is a renowned handmade cookie brand from Tokyo, boasting a long history and deep sentimental value. Established in 1982, it was named after the founder's aunt, Stella, who had a passion for baking since childhood and shared her love and skill with those around her. In 1989, the brand entered Taiwan, maintaining its unique kneading techniques and flavor profiles, becoming a popular souvenir among Taiwanese people, and expanding from the Taiwanese market to an international presence. Aunt Stella is known for its exquisite handmade cookies, with each cookie embodying a blend of tradition and modernity, loved by consumers of all ages. The brand upholds the philosophy of "made with care, delivered with love," insisting on using natural, high-quality ingredients and handcrafted methods to present cookies with the best texture.
Product Features
Aunt Stella's product features are primarily reflected in its carefully selected natural ingredients and exquisite craftsmanship. Each cookie is made with pure natural ingredients, free from artificial flavors, colors, and preservatives, ensuring health and safety. Furthermore, the making of Aunt Stella cookies is filled with meticulous handcrafted attention to detail, with every step completed by experienced bakers to ensure that every detail of the cookie is perfect. This production method not only preserves the natural flavor of the cookies but also allows consumers to experience the unique charm of traditional handmade cookies.
#TasteofTaiwan Savor two sweet and two savory representative Taiwanese ingredient cookies. The lightweight design makes them convenient for travel. Taiwan's first mala hot pot cookie perfectly captures the memorable taste of Taiwanese mala hot pot in a handmade cookie.
Aunt Stella offers a variety of classic cookie products to meet the needs of different consumers, making them a top choice for gifts among Taiwanese and Hong Kong people. Its signature products include chocolate cookies, rum raisin cookies, Arabica coffee cookies, and more. Each cookie has its unique flavor and texture; for example, chocolate cookies are known for their rich chocolate aroma and crispy texture, while rum raisin cookies have won widespread consumer favor with their crispiness and rich milky flavor. Additionally, Aunt Stella launches limited-edition products for different holidays and seasons, such as Christmas and Mid-Autumn Festival gift sets. These limited products not only exude a unique festive atmosphere but also bring novelty and surprise to consumers.
#CookieHouseNo.5 The gift box is designed like a dollhouse, with surprises in each small room when opened. The recipient can keep it or regift it as a dollhouse for playtime.
Aunt Stella's packaging design is also unique, filled with a rich European classical flair. The packaging for each product is meticulously designed, not only exquisite in appearance but also highly practical. The brand's iconic gold and dark blue combination exudes a noble and elegant feel, making it a very presentable and tasteful choice for personal use or as a gift. Particularly, its gift box series products, with their beautiful packaging and rich contents, have become a popular choice for holidays and special occasions. This design philosophy not only enhances the added value of the product but also makes Aunt Stella a preferred brand in the hearts of many Taiwanese consumers.
#WishUponAStarBook Each zodiac sign has a unique personality. The gift box is designed with a classical astrological chart cover, inviting you to uncover the mysterious world of the zodiac.
Aunt Stella not only focuses on product quality and packaging design but also places great importance on the consumer shopping experience. Whether in physical stores or online, the brand is committed to providing excellent service. The ambiance of physical stores is warm and inviting, evoking a sense of home, and the staff are professional and friendly, offering detailed product information and recommendations. The online shopping platform is convenient and efficient, allowing consumers to easily select their desired products and enjoy fast delivery services. This comprehensive service has enabled Aunt Stella to stand out in a competitive market, earning the trust and affection of a wide range of consumers.
#GrandpaGrandma (S) Classic ceramic jar with cute grandpa and grandma designs, filled with various flavors of handmade cookies. After consumption, it can be used as a storage jar or decoration, making it an excellent choice for both gifting and personal use.
Aunt Stella has become a highly respected brand in Taiwan and the international market due to its high-quality handmade cookies, exquisite packaging design, and excellent customer service. It not only fulfills people's pursuit of deliciousness and health but also conveys a love for life and a commitment to quality through every cookie. For consumers who seek a sophisticated lifestyle, Aunt Stella is undoubtedly their ideal choice.
Aunt Stella Taiwan Store Locations
Taipei Main Store Showroom (by appointment/wedding, full moon consultations) 3F, No. 552, Section 5, Zhongxiao East Road, Xinyi District, Taipei City 110 Tel: 0800-600-369 Store Message: Monday - Sunday: 10:00 AM - 7:00 PM (by appointment, consultation hours: 11:00 AM - 6:00 PM) *Free parking available
Taipei Shin Kong Mitsukoshi Nanxi Store B2, No. 12, Nanjing West Road, Zhongshan District, Taipei City 104 Tel: (02) 2521-6865 Store Message: Sunday to Thursday 11:00 AM - 9:30 PM Friday, Saturday, and the day before a holiday 11:00 AM - 10:00 PM
Taipei Far Eastern Shopping Center B2, No. 203, Section 2, Dunhua South Road, Daan District, Taipei City 106 Tel: (02) 2733-7228 Store Message: Sunday to Thursday 11:00 AM - 9:30 PM Friday, Saturday, and the day before a national holiday 11:00 AM - 10:00 PM
Taipei Dayeh Takashimaya B1, No. 55, Section 2, Zhongcheng Road, Shilin District, Taipei City 111 Tel: (02) 2831-7284 Store Message: Sunday to Thursday 11:00 AM - 9:30 PM Friday, Saturday, and the day before a national holiday 11:00 AM - 10:00 PM
Taipei Far Eastern SOGO Tianmu Store B1, No. 77, Section 6, Zhongshan North Road, Shilin District, Taipei City 111 Tel: (02) 2834-3579 Store Message: Sunday to Thursday 09:00 AM - 9:30 PM Friday, Saturday, and the day before a holiday 09:00 AM - 10:00 PM
Stella's Image Store Cookie Concierge No. 61, Section 1, Anhe Road, Daan District, Taipei City 106 Tel: (02) 2703-2999 Store Message: Monday to Sunday 11:00 AM - 8:00 PM
Taipei Far Eastern SOGO Fuxing Store (Gift Shop) B3, No. 300, Section 3, Zhongxiao East Road, Daan District, Taipei City 106 (MRT Exit 2) Tel: (02) 8772-1680 Store Message: Sunday to Thursday 9:00 AM - 9:30 PM Friday to Saturday and the day before a national holiday 9:00 AM - 10:00 PM
Taipei Far Eastern SOGO Fuxing Store (Café) B3, No. 300, Section 3, Zhongxiao East Road, Daan District, Taipei City 106 Tel: 02-8772-1638 Store Message: Sunday to Thursday 9:00 AM - 9:30 PM Friday to Saturday and the day before a national holiday 9:00 AM - 10:00 PM
Taipei Far Eastern SOGO Zhongxiao Store B1, No. 45, Section 4, Zhongxiao East Road, Daan District, Taipei City 106 (MRT Exit 4) Tel: (02) 2740-3072 Store Message: Sunday to Thursday 09:00 AM - 9:30 PM Friday, Saturday, and the day before a national holiday 09:00 AM - 10:00 PM
Taipei Shin Kong Mitsukoshi Tianmu Store B1, Building A, No. 68, Tianmu East Road, Shilin District, Taipei City 111 Tel: (02) 2876-0178 Store Message: Sunday to Thursday 11:00 AM - 9:30 PM Friday, Saturday, and the day before a holiday 11:00 AM - 10:00 PM
Taipei Shin Kong Mitsukoshi Xinyi A4 Store B2, No. 19, Songgao Road, Xinyi District, Taipei City 110 Tel: (02) 2723-6939 Store Message: Monday to Thursday 10:00 AM - 9:30 PM Friday, Saturday, and the day before a national holiday: 10:00 AM - 10:00 PM
Taipei Breeze Nanjing Store 1F, No. 337, Section 3, Nanjing East Road, Songshan District, Taipei City 105 Tel: (02) 2719-6639 Store Message: Sunday to Wednesday 11:00 AM - 9:30 PM Thursday to Saturday and the day before a national holiday 11:00 AM - 10:00 PM
New Taipei Banqiao Far Eastern Department Store B1, No. 28, Xinzhan Road, Banqiao District, New Taipei City 220 Tel: (02) 7738-6589 Store Message: 11:00 AM - 10:00 PM
Taoyuan Far Eastern SOGO Zhongli Store B1, No. 357, Yuanhua Road, Zhongli District, Taoyuan City 320 Tel: (03) 427-8379 Store Message: Sunday to Thursday 10:00 AM - 9:30 PM Friday, Saturday, and the day before a national holiday 10:00 AM - 10:00 PM
Hsinchu Far Eastern Big City Shopping Mall Store B1, No. 229, Zhongyang Road, East District, Hsinchu City 300 Tel: (03) 545-6726 Store Message: Sunday to Thursday 11:00 AM - 9:30 PM Friday, Saturday 11:00 AM - 10:00 PM
Taichung Far Eastern Department Store B2, No. 251, Section 3, Taiwan Boulevard, Xitun District, Taichung City 407 Tel: (04) 2259-7359 Store Message: Monday to Friday 11:00 AM - 10:00 PM Saturday, Sunday, and the day before a national holiday 10:30 AM - 10:00 PM
Taichung Shin Kong Mitsukoshi Zhonggang Store B2, No. 301, Section 3, Taiwan Boulevard, Xitun District, Taichung City 407 Tel: (04) 2251-0353 Store Message: Monday to Friday 11:00 AM - 10:00 PM Saturday, Sunday, and holidays 10:30 AM - 10:00 PM
Tainan Shin Kong Mitsukoshi Xintiandi Store B2, No. 658, Section 1, Ximen Road, West Central District, Tainan City 700 Tel: (06) 303-0491 Store Message: Monday to Sunday: 11:00 AM - 10:00 PM
Far Eastern SOGO Kaohsiung Store B2, No. 217, Section 3, Sanduo 3rd Road, Qianzhen District, Kaohsiung City 806 Tel: (07) 335-2578 Store Message: Sunday to Thursday 11:00 AM - 9:30 PM Friday, Saturday, and the day before a national holiday 11:00 AM - 10:00 PM
Kaohsiung Hanshin Department Store B3, No. 266-1, Chenggong 1st Road, Qianjin District, Kaohsiung City 801 Tel: (07) 216-0024 Store Message: Sunday to Thursday 11:00 AM - 9:30 PM Friday, Saturday, the day before a holiday 11:00 AM - 10:00 PM
Kaohsiung Hanshin Arena Store B1, No. 777, Bo'ai 2nd Road, Zuoying District, Kaohsiung City 813 Tel: (07) 550-3577 Store Message: Sunday to Thursday 11:00 AM - 10:00 PM Friday, Saturday, the day before a holiday 11:00 AM - 10:30 PM
